Case Studies
Welcome to a curated collection of my work, where brand strategy, creative execution, and measurable impact come together. These projects span industries and formats, but each one shares a common goal: to connect ideas to outcomes through thoughtful, high-performing marketing.
Brand Transformation and Relaunch
Role: Brand and Project Manager
Launch: January 2025
Focus: Brand Strategy, Website + Digital Asset Rebrand, SEO, CRM Integration
Overview:
Rebranded Mueller Coatings in alignment with its 70th anniversary. The brand needed to reflect its true standing as a coatings partner to companies like Raytheon, J&J, and P&G.
Work included customer research, full brand identity refresh, website redesign, SEO optimization, and HubSpot CRM integration.
New Product Launch Awareness and Educational Campaign
Role: Brand and Project Manager
Launch: October 2024
Focus: Campaign Strategy, SEO + Content, Landing Page Optimization, Paid Search, Display + Retargeting across platforms
Overview:
To promote Flexo Wash’s updated Laser Anilox Cleaner, we launched a full-funnel campaign built on education-first messaging and demand generation. The campaign highlighted the unique value of LaserX without diminishing the brand’s broader cleaning solutions.
Webinar/Podcast Branding and Launch
Focus: Content Strategy, Video Production, Thought Leadership
Overview:
An ongoing video and podcast series developed with Catbridge Machinery to simplify technical converting topics and build brand authority. We led branding, production, and multi-channel promotion to engage a new generation of industrial buyers.
Role: Brand and Project Manager
Launch: November 2024
Working across industries and wearing many hats in a fast-moving agency environment, I’ve had the opportunity to lead a wide range of projects, from brand strategy to full-scale content campaigns.
If you’re curious about a specific skill or project type, I’m always happy to share more, just reach out!
Content Creation
Pamper with Purpose
I lead a sustainability-focused donation drive designed to educate the community on the consequences of impulsive consumerism and fast marketing trends. The initiative promotes conscious consumption while fostering a local cycle of giving and reuse.
Save Our Beaches - San Clemente
I recently began volunteering with Save Our Beaches – San Clemente (SOB-SC) to support their social media efforts and help engage a younger audience. In my first month (October–November), I increased the organization’s Instagram following by 3%, with over half of the new followers being located in San Clemente.
