Product Launch Awareness & Educational Campaign

Educational social post

Objective

Flexo Wash needed to boost awareness and educational campaign for its Laser Anilox Cleaner (LaserX), a high-end, automated solution used in industrial flexographic cleaning. The challenge was promoting LaserX as a leading-edge option while maintaining brand equity across its existing full suite of cleaning technologies.

The campaign focused on driving informed engagement, capturing high-intent leads, and supporting long-cycle sales.

Strategy

We led a multi-touch strategy anchored in education, comparison, and lead qualification:

• Developed SEO-optimized content around cleaning technology comparisons

• Revamped the product landing page to focus on value clarity and conversion optimization

• Created a gated educational asset: “Liquid vs. Laser Cleaning” guide

• Executed targeted social, display and retargeting ads to drive sustained interest across funnel stages

• Focused on attracting engineering, production, and procurement leads within industrial printing

Execution Summary

Channel	Tactics
SEO + Blog Content	Comparison/decision-stage content supporting rankings
Landing Page	Conversion-focused UX + gated asset strategy
Paid Display & Social	Industry-specific and contextual ad placements
Retargeting Ads	2 optimized segments (LaserX behavior + product visits)

Results

• 3,093 total landing page views

• 17% conversion rate on gated guide

• 3,505 total clicks across Laser Anilox retargeting campaigns

• 3,000+ organic impressions and 100+ likes on LinkedIn posts related to the campaign

• Qualified deals totaling $xxx,xxx.

• Established baseline for future performance-based, education-first campaigns in a high-ticket product category

The deals currently in the pipeline represent an early-stage ROI potential over 500x the media spend.

What I Learned

This project reinforced that demand generation for high-consideration B2B requires more than awareness, it takes positioning, education, and message consistency across every channel. Even with sales team limitations, strong campaign infrastructure can still deliver qualified pipeline outcomes that move business forward.

Campaign Creative Highlights