My high school club soccer coach once described me as “a quick, adaptable learner."

 

This kudos was particularly important to hear because I quite literally found myself on a club soccer team by accident when I was 14, when I had intended to sign up for a recreational team. However, within one season, my dad and I had a newfound love for the smell of a soccer field in the early morning and driving across Florida every weekend in his '95 Jeep Wrangler (top always down, of course).

 

I was always working from behind on the soccer field, outpaced by girls who had double digits in years of experience compared to my two. However, I had a few things going for me on the pitch: my speed, tenacity, and making my teammates laugh, and I worked equally hard at all three. I didn't know it at the time, but the hours spent in one-on-one training and learning to balance varsity sports while working towards my AA degree in high school changed the trajectory of who I was and the idea I had of 'hard work'. Despite the years passed, the lessons stuck and became pillars of my personal philosophy.

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Today, I’m still drawn to momentum, whether it’s picking up a new hobby, connecting with someone I’ve just met, or diving into a new challenge. I like to move, to learn, to figure things out as I go and get better every time I do.​

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That mindset shapes how I work as a Brand Manager. I operate at the intersection of client partnership, strategic thinking, and tactical deployment. I’ve built strong, ongoing relationships with clients across industries, often working directly with CEOs, Marketing Managers, and Sales Teams. My role is to translate their ideas, questions, and industry expertise into cohesive strategies that not only satisfy the eye but also perform.

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My approach is rooted in collaboration and clarity. I believe the best brands thrive when business units stop operating in silos and start seeing themselves as co-dependent forces, where product, sales, leadership, and brand work together toward real, scalable growth, all backed by data.

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And just like I was on the pitch ten years ago, I'm always on the path to become a better marketer while keeping my team laughing.