Kelly
Hannigan
ucf projectS

Assignment: Create an Integrated Marketing Communication plan for a new service or app not currently offered
I created a concept app as an extension of Waze, a current app, that uses and analyzes crime rates in addition to GPS tracking to deliver to its users the safest walking route while filtering out streets considered unsafe, while also ensuring it is an efficient route.
I analyzed CPC advertising and used Canva to create my app's advertisements.
Read below what my professor said regarding my project.

Assignment: Link any technology with the Internet of Things and its impact on businesses
I based my research on the Internet of Things and how it's changing the way hearing aids are used in the business environment.
The research I found, which is stated in my presentation, is that IFTTT capabilities and Artificial Intelligence are becoming integral parts of hearing aids allowing inventors to set new limits and reshape the idea of what hearing aids can be used for.
I made the homepage icon on Canva and used Powerpoint Icon Features before transferring them to Prezi. I presented my final through Zoom.